About Culture Fit Consulting

Culture Fit Consulting CEO Ben Massen has been helping organisations develop healthy workplace cultures for more than 16 years – both in collaboration with global training partners and now with his own company.

Based in China for nearly two decades, Ben has now helped thousands of professionals across diverse divisions and professions to work, lead and communicate more effectively.

Ben believes there is real value in managing projects from start to finish and set up Culture Fit Consulting in 2021 to provide clients with a more dedicated service and a consistent point of contact throughout their organisation’s journey. Culture Fit Consulting also works with a number of trusted partners to deliver workshops on specific topics or where locally-based providers are needed.

Connect with our CEO on LinkedIn

What guides our programme design

High Engagement: We engage participants in the learning process using experiential learning activities and focus on practical application.

Learning Transfer: We ensure learning from our programmes can be applied to our client’s specific work context by using tools, frameworks and systems that enable everyone to apply their new-found behaviours in a structured way.

Non-Prescriptive: We use knowledge gained from early discovery calls and pre-programme questionnaires to design bespoke programmes tailored to your organisation’s needs and objectives.

Date-Driven: We design client programmes to address development opportunities in your organisation. We use well-established third-party tools such as Global DISC™, Growth Zone™ and Leadership Feedback 360° along with our own custom tools.

“Ben's bespoke coaching program helped substantially in improving my confidence and increasing my cross-culture awareness, which enabled me to quickly build my personal credibility in wider HR community and business stakeholders at all levels. What impressed me most is Ben's authentic and solution-focused coaching approach.”

— STEPHANIE LIANG, HEAD OF HR, MIDDLE EAST & APAC AT AGGREKO

Who we have worked with:


We have helped a diverse range of clients from SMEs to large multinationals. Clients include Alibaba, BP, Anglo American, Kering, Nike, PepsiCo, Triland Metals, Capgemini, HSBC, Aggreko, Disney, P&G, Boeing, L'Oréal, Gilead, TDK and the British Embassy and Consulates in China.